You don’t remember Viktor? What if I said “1972” or “The 1972 summit series”? Of course, it’s him! The Soviet coach, or Team CCCP’s coach, whichever… That’s it! Viktor Tikhonov, he who surprised us with a new way of playing hockey.

As producers of original content intended for the new media, no wonder we were inspired by Viktor. Like him, we want to create and reinvent. We want to surprise. We want to entertain.